On 10th, the "2020 China Brand Value Evaluation Information Conference" was held online. Yangzijiang Pharmaceutical Group Co., Ltd. won the first place in the medical and health sector with its brand strength of 945 points and brand value of 50.595 billion yuan. This is the second time that Yangzijiang won the "double first" in brand strength and brand value in the pharmaceutical and health sector in 2016 and 2019.

This year, the number of brands applying for evaluation reached 830, including leading enterprises in most industries, under the premise of higher requirements for participation in the evaluation. The number of brands released this year reached 564, with a total brand value of 7,356.3 billion yuan. Youngor, Yanghe, Bosideng, Yangzijiang Pharmaceutical, Weichai Power and other 94 enterprise brands and product brands, and 35 regional brands such as Anxi Tieguanyin, Wuchang Rice, have a value of more than 10 billion yuan.

Adhering to quality to shape the brand, Yangzijiang benefits the people with high-quality drugs and serves the country with high-quality development. They insist on "quality month" and QC group activities as the main starting point, forging the "gold content" of quality brand. In March and September of each year, Yangzijiang Pharmaceutical carries out the "Quality, Brand, Safety and Environmental Protection Month" twice, and implements the "four-in-one" management. In the eyes of Yangzijiang people, "every month is a quality month, and everyone is the chief quality officer". The drug quality cannot tolerate any sloppiness or defects. Their reverence for quality is visceral. The quality spirit of "no difficulty can bring us down, only quality" is integrated into the gene of Yangtze River people.

Adhering to innovation to enhance the brand, Yangzijiang Pharmaceutical has successively launched more than 20 exclusive traditional Chinese medicines with precise curative effects, such as Weisu Granules, Suhuang Cush Capsule, Lanqin Oral Liquid, Bailemian Capsule, Xiangshao Granules and Shuanghua Baihe Tablets, according to the famous old Chinese medicine prescription of Dong Jianhua, academician of China Engineering and a master of Chinese medicine. These famous brand products of the market, by virtue of its unique quality and curative effect, become the "favorite" of the market and the common people trust the brand, for the rise of the Yangtze River brand, do the best "footnote".